XR Extreme Reach

Principal Architect

Architected and led development of several innovative projects that transformed the company's technology platform:

• AI Transformation - With my advocacy, XR onboarded Cursor for engineers, signed up contracts with Vercel and Vercel AI Gateway. I also created AI agent interest group to build chat agents and drive organizational AI transformation.
• AI Order Processing Agent - Developed an intelligent automation system using CrewAI multi-agent framework to process diverse email order formats from XR clients. The system extracts structured data from plaintext emails, PDFs, and Excel attachments, performs fuzzy entity matching to resolve creative assets and destinations to platform IDs, and automates order creation. This eliminated manual processing bottlenecks and reduced order processing time by over 90%.
• Design Lab - Architected and developed a Next.js-based creative editing platform comparable to Adobe After Effects and Figma, enabling users to edit video creative assets and HTML5 advertisements. Integrated AI capabilities for automated video, image, and voiceover generation. Implemented Dynamic Creative Optimization (DCO) engine to generate thousands of creative variations from product feeds, significantly reducing manual production time.
• XR Chat Agent - Designed and implemented an AI-powered conversational interface integrated across Design Lab and XR platform, enabling users to interactively refine designs, generate DCO delivery logic, and query reporting data through natural language. Built using Vercel AI SDK with advanced prompt engineering and context management. The project won the Best Technical Innovation Award at XR Extreme Reach 2025 Hackathon.
• Social Delivery Platform - Architected a comprehensive extension to XR's platform enabling clients to create, manage, and deploy social media campaigns directly from the XR interface. Integrated with Meta, TikTok, and Snapchat APIs to automate creative delivery and campaign management, expanding XR's market reach and reducing time-to-market for clients.
• Next-Generation Architecture Proposal - Authored comprehensive architecture proposal for platform modernization, outlining migration strategy from monolithic C# application and MS-SQL database to microservices architecture with Next.js frontend. The proposal detailed cost optimization through Linux-based infrastructure, PostgreSQL migration, and comprehensive CI/CD automation using Vercel and Railway, projected to reduce infrastructure costs by 60% while improving scalability and developer velocity.

Certified Kernel, LLC

Software Architect

Led architecture and development of multiple high-traffic platforms at this unicorn Web3 security company, including CertiK Skynet (Web3 security rating and due diligence platform), CertiK Corporate Website, and Shentu Chain Explorer. I laid a firm foundation that enabled sustained growth and scalability over multi-year product lifecycles that is still in use today.

• Frontend Modernization - Architected and executed migration of Skynet frontend to Next.js in early 2021, establishing CertiK as an early adopter of Vercel's frontend cloud platform, resulting in improved performance and developer experience.
• Service Orchestration Platform - Designed and implemented a production-grade service orchestration cluster using HashiCorp Nomad in early 2021, consolidating all Skynet backend APIs and scheduled jobs into a unified, scalable infrastructure platform.
• CMS Integration - Integrated Contentful CMS in late 2021, enabling self-service content management for business teams across Skynet and corporate websites. This decoupling reduced developer overhead by 40% and accelerated content updates from days to minutes.
• GraphQL API Gateway - Architected and developed a high-performance GraphQL API gateway in early 2022, implementing sophisticated in-memory caching strategies to serve as the unified data access layer for all CertiK's internal data sources, reducing API response times by 70% and eliminating redundant data fetching.
• Bot Traffic Mitigation & Cost Optimization - Following the successful launch of Skynet Quest in 2024 which brought in huge spike in traffic, implemented Cloudflare integration to mitigate bot traffic and DDoS attacks. Designed and deployed a multi-layer caching architecture with graceful degradation and overload protection. Architected self-hosted Next.js API cluster to handle consistent high-volume traffic, reducing Vercel infrastructure costs by $50K+ annually while maintaining performance SLAs.
• Infrastructure as Code Migration - Led comprehensive AWS infrastructure migration in 2024, relocating all Skynet resources (EC2 instances, DynamoDB tables, S3 buckets) to a dedicated AWS sub-account. Implemented infrastructure as code using Pulumi and Ansible, enabling granular cost tracking, enhanced security posture with strict PII access controls, and fully automated deployment pipelines.

Skynet became CertiK's second-largest revenue stream with high profit margins, demonstrating 4+ years of continuous growth and serving as a model for scalable product development within the organization.

FreeWheel Media, Inc (A Comcast Company)

Principal Software Engineer

Architected and led development of modulajs, a proprietary frontend framework with 97%+ test coverage that became the foundation for FreeWheel's flagship MRM product. Developed integration-cli, a Kubernetes/Docker-based CLI tool that streamlined development workflows and reduced setup time from hours to minutes.

Established FreeWheel's US Web engineering team from the ground up, building a high-performing unit that delivered multiple critical product initiatives.

FreeWheel Media, Inc (A Comcast Company)

Senior Software Engineer

Architected the initial React/Flux-based frontend framework and led Partner Module Overhaul, establishing engineering practices including pair programming and comprehensive testing. Containerized applications using Docker and automated CI/CD pipelines with Jenkins.

Core contributor to UI Foundation project, consolidating two legacy Rails applications into a unified platform during a 3-month on-site engagement in the US.

Gaopeng (Groupon Tencent China)

Frontend Team Leader

Built and scaled frontend engineering team to 7 members. Architected new frontend architecture for gaopeng.com, achieving 10x performance improvement through separation of concerns between model and view layers.

Shaier Network Technology

Co-founder

Co-founded startup, developing full-stack PHP/JavaScript applications and building frontend engineering team to 7 engineers.

Longtop Financial Technology

Software Engineer

Developed enterprise J2EE features for CITIC Bank's financial systems. Refactored legacy codebase and built semi-automated deployment tools to improve development efficiency.

Rutgers Christian Community Church

Coworker

Created and maintain the Sunday school website for Rutgers Christian Community Church, providing an online platform for class management, registration, and resource sharing.

Developed and maintain the Quest for Life website and check-in/reporting system, enabling efficient participant registration, real-time attendance tracking, and comprehensive event reporting for the annual 1,000+ participant gospel camp.

Quest for Life

Chairman

Served as Chairman for Quest for Life, an annual gospel camp event with over 1,000 participants. Led strategic planning, coordinated cross-functional volunteer teams, and oversaw end-to-end event execution including logistics, programming, and participant experience.

Responsibilities include budget management, vendor coordination, volunteer recruitment and training, program development, and ensuring seamless operations for large-scale community gatherings. This role demonstrates strong organizational leadership, stakeholder management, and ability to deliver complex events at scale.